Research and Development is in our DNA
We bet on innovative Japanese technologies, adapting them to the reality of Brazilian crops.
For 57 years, IHARA has worked side by side with the farmer, developing new technologies that help protect the productive potential of the most diverse crops. With more than 60 products in the portfolio to serve more than 100 different crops, our purpose is to solve the day to day of the farmer in the field and contribute to the progress and competitiveness of Brazilian agriculture.
IHARA is in a NEW ERA in crop protection, betting on releases that will make history in the management of the main crops and offering unprecedented technologies in its portfolio as never seen before, and with a new structure to meet the challenges of the market.
This is only possible thanks to our Japanese origin, which not only guides our principles and values, but also makes us the main bridge between the technologies developed by our Japanese shareholders, who are the largest developers of molecules in the world, and the Brazilian farmer.
We are very proud to be on this soil, constantly working to keep our agriculture among the largest on the planet.
AGRICULTURE IS OUR LIFE
MISSION
Contribute to the progress and competitiveness of Brazilian Agriculture.
VISION
With creativity and a pioneering spirit, we will make Brazil the largest agricultural country in the world. Always united by the same goals, let's make Iharabras a first-rate company. With trust and cooperation, let us help each other to improve and make each other's lives stable.
BELIEFS AND VALUES
Our beliefs and values inform our strategies and decisions, guiding our behavior. We are attentive and open to changes and will make the necessary changes, always with the noblest feelings.
We have a reason to exist. Our Beliefs and Values have high dimensions: Our Planet, Our Country, Our Company and Our People, which express our desire to serve our customers with excellence.
OUR PLANET
The world will need more and more food. We will always respect natural resources in our quest for productivity. Everything is interconnected: Land, Water, and Air are humanity’s greatest assets. We will have the utmost responsibility in the way we treat them. Feeding the world while preserving these assets is true sustainability.
OUR COUNTRY
We are the “owners” of this country. We believe that Brazil is the most viable alternative to feed the world. We put all our energy into this noble mission. We promote creativity and innovation. We believe that science and technology can solve Brazil’s productivity challenges.
OUR COMPANY
We believe that through ethical, humble and engaged conduct we can exceed and surprise the expectations of interested parts. Great achievements do not happen overnight, they result from the sum of small achievements made consistently, with determination and courage. What matters is the sustainable results. We share and celebrate our achievements, strengthening relationships and immediately seeking new challenges. We develop solutions for agriculture. We work to serve farmers as they are the reason for our existence. We are a Research and Development company. Innovation and strategic alliances cooperate with these goals. We are united as a family, and we live each for all. Our strategic moves are concerned with the collective. We respect the knowledge acquired through experiences as well as theoretical knowledge. In any matter our decisions are based on loyalty, justice, courage, love and humility, in this order. We are responsible for our company, our brand and our image. We are proud of our 'IHARA Way of Being'.
OUR PEOPLE
We are IHARA because we chose to be that way! We cultivate the spirit of ownership of the business in each employee. We are responsible for our choices. Our people are our greatest asset. Excellent people with great results and a desire to grow are recognized and rewarded accordingly. We dream big. We believe that human capacity is unlimited, and we always challenge ourselves. We believe in leading by example. We evaluate our leaders for the quality, altruism and engagement of their teams. We select and train people to be better than us. Trust is the foundation of our relationships. Our people deliver results by acting with integrity, loyalty and justice, respecting the law and moral principles. We have humility as a principle. We value the ability to listen, differ and express yourself respectfully. We value respect. We respect people, society, laws, the environment, diversity, in other words, life in all its forms. We seek for people with initiative and creativity, and we cultivate them as a high value. We are excited. We are dedicated to work with energy and passion, finding satisfaction and pleasure. When working is pleasure, the responsibilities are fulfilled naturally. Our people are passionate about challenges. We have the business owner spirit, which is reflected in our actions. We are committed to our goals and face challenges with joy and courage. Mission given is a mission accomplished. * The success story of Mr. Inamori and Kyocera’s philosophy were the basis for laying down IHARA’s Beliefs and Values.
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- 2022
On April 4th, the factory in Osasco, São Paulo is officially opened.
Inauguration of the IHARA industrial park, in Sorocaba – SP, with formulation units, installations and packaging warehouses.
IHARA starts its synthesis facilities, where it begins to synthesize the herbicide molecule Propanil.
During this period, IHARA begins another stage of expansion in its infrastructure, which continued until 2014, a period in which several works were carried out, including: restaurants, parking lots, archives, administrative buildings, training and meeting rooms. , Liquid II unit, waste deposits, Liquid/Powder finished product, Liquid raw material and raw material synthesis, storage tents, warehouse, maintenance, technology laboratories, finished product dispatch, new effluent treatment, in addition to the completion of the segregation works in the Herbicides area, which is totally isolated from the production of Insecticides and Fungicides. Investments were also made in expanding the wettable powder plant, modernizing production lines with process automation and building the first WDG line. In addition, it took an important step in the field of organic products.
IHARA completes 50 years of history, in continuous growth, and with the noble mission of contributing to the progress and competitiveness of Brazilian agriculture.
In 2017 and the following year, IHARA launches more than 20 innovative products for the Brazilian agricultural market, expanding its portfolio to meet the needs of the farmer.
IHARA continues to invest in Research and Development and, this year, launches innovative products for the most diverse cultures: the fungicide and nematicide Certeza N, the herbicide Magneto, and four new solutions in Brazil: Zeus, Maxsan, Spirit and Dinno. These launches allowed the farmer to reach a new level in the control of the main pests and diseases in Brazilian agriculture.
IHARA celebrates its 55th anniversary, reinforcing its commitment to agriculture and the Brazilian farmer. Our history is built on the trust we've established with our partners and customers, and a commitment to helping solve challenges and increase productivity in the field, every day. This year, the company presented its new product line to the market with the seal of “Herbicides of the Future”, bringing the KYOJIN, YAMATO, FALCON and RITMO solutions, which have in their composition a technology obtained in an unprecedented way by IHARA.